Crazy! Crazy! Crazy!

I wonder what Mowlana (call him Rumi if you like but that is not him) means to the ones who don't go crazy with this poem and song. It is so unfortunate that 90% of him (his love and passion and music and rhythm and meaning and emotion) gets lost in translation and abstraction when squeezed into simplistic quotes. Still, it is amazing that the remaining 10% is so powerful to pull people towards him!